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For centuries, linen has been a mainstay in the fashion industry due to its classic appeal, natural texture, and breathability.Many consumers, however, are unaware of the complex process from field to fabric and the frequent misrepresentations that go along with it.
The Linen Journey:
From farm to fashion, linen—which comes from the flax plant—goes through a rigorous process. The fibers are meticulously removed, turned into yarn, and then woven into the familiar fabric. In addition to its lengthy history, linen is a highly sought-after and exclusive material due to its limited supply of high-quality yarn.
Lack of Yarn: A worrying trend has emerged in the market due to the scarcity of true linen yarn, a valuable commodity. Due to the increased demand for linen products, dishonest producers have started mixing linen with less expensive materials like polyester or cotton. The outcome? linen that has been diluted and falsely marketed as "pure." The Increase in Deceptive Blends: Watch out for imitations! Some brands sacrifice the authenticity of their linen products in an effort to make their products more affordable. Synthetic fibers like poly-linen (often marketed as "XL linen") or, worse, cotton and linen blends have become the norm. Although these blends might give the appearance of linen, they do not have the real characteristics that make pure linen so desirable.
The Price Point Deception:
Spotting a pure linen shirt priced under 2000 rupees should raise eyebrows. Genuine linen, with its intricate production process and limited availability, comes at a cost. If a deal seems too good to be true, it probably is. Consumers must be cautious about falling prey to the allure of cheap imitations that compromise on the essence of true linen.
Our Commitment to Authenticity:
At HALCYONS , we take pride in delivering genuine, pure linen shirts that stand out in a market flooded with imitations. Our commitment to authenticity begins with rigorous testing of linen samples sourced directly from trusted factories. We scrutinize each batch to ensure it meets our stringent standards for quality.
